In today’s fast-paced digital world, it’s easy for your emails to get lost among the countless marketing messages people receive daily. So, how can you make your emails shine? One exciting trend that many savvy marketers are turning to is user-generated content (UGC). UGC is all about content created by your customers—think reviews, photos, testimonials, or even social media posts. It’s genuine, relatable, and can do wonders to connect you with your audience!

With every Tom, Dick, and Harry vying for attention online, it’s not enough to toss up a few posts and hope for the best. Nope! If you want to shine brighter than the rest, you need to be intentional with the content you create.

Ready to start fresh in the new year? The world of digital marketing is a thrilling, ever-evolving adventure, so embrace the excitement! Don't hesitate to push your boundaries—experimenting with new strategies and tools can lead to your next big breakthrough. Remember, every misstep is a lesson waiting to happen, guiding you closer to success.

If you've been on the internet, you would know every man and his dog are having a Black Friday/Cyber Monday sale. What started out in the US as something like our Boxing Day sales (but pre-Christmas during the Thanksgiving long weekend), Black Friday has taken over the world of e-commerce one email and sales banner at a time. So, how do we feel about that?

I received an email from Pinterest recently about how to create Pinterest pins that stand out on the platform. It went through a few easy steps that make for a high-converting pin. Building on that email, I'm going to share our tried and tested tips to help YOU create the perfect Pinterest pin.

Everyone talks about ‘hacks’ to grow your Pinterest account, but these are strategies we’ve used and loved over the years to send traffic to a new or growing website or platform.